S01

Brand campaigns

Work with this service
10 projects

Direction, photography, and video for campaigns and launches. One story, shot from multiple angles, finished so the work holds up across press, paid, social, and web.

Subservices

Every campaign is built as a library the brand can run for months, not just the shots on the brief.

01

Campaign concept and creative direction

Creative territory and references
01.1
Shot list built around the rollout
01.2
Look and tone agreed before set day
01.3
02

Photography and video on set

One director across stills and video
02.1
Same story in both formats
02.2
03

Casting and wardrobe direction

Faces that fit the brand
03.1
Wardrobe called before the shoot
03.2
04

Post-production and delivery

Edit, color, and retouch
04.1
Same-day priority images when the moment demands it
04.2
05

Rollout planning

Press, social, paid, and web considered up front
05.1

Common questions

What does brand campaign photography include?

Concept and creative direction, casting and wardrobe direction, the shoot, then edit, colour, and retouch. The shot list is built around the rollout before set day, so every placement is covered. The brand leaves with a library it can run for months across press, paid, social, and web.

Can one shoot cover both photography and video?

Yes, and most campaigns here are built that way. One director across stills and motion keeps the story identical in both formats. The crew is scaled so neither format waits on the other.

How far in advance should a campaign shoot be booked?

Two to four weeks covers most campaigns, with room for concept, casting, wardrobe, and locations. Planning before the shoot is what makes fast delivery possible after it. When a launch date is fixed, the plan is built backward from that date.

What does a brand campaign shoot cost?

Every campaign is priced on scope: shoot days, cast, locations, and how much finished content the rollout needs. You get one clear number before anything is booked.

How campaign and video budgets are built

How do usage rights work on a campaign?

Usage is scoped up front by territory, medium, and duration, in the same language procurement teams use. The brand gets the rights the rollout actually needs, with no surprises after launch. I have priced usage this way since 2022.

Related reading

Start a project

Tell me what the brand needs.

Send the brief, the rough timing, and where the work needs to land. I will reply within one business day with a direction read and a clear next step.

Or write directly: nico@nicolasabou.com