No Name

No Name — Nicolas Abou- Origine Studio - 0N0A4904

Intent

No Name's Grocery Goss ran newsboxes in three cities. In Montréal I shot it as a fashion story, neutral tones against the yellow.

Grocery Goss is the campaign No Name ran in 2026: retro yellow newsboxes stacked with a limited-edition tabloid and free samples, set down in Toronto, Vancouver and Montréal. The Montréal box landed on a working stretch of Mont-Royal. I brought in a model who was never in the brief and dressed her in neutral tones, so the yellow had something to sit against. The boxes became set pieces, and everything the brief listed came back with it.

Creative direction01
Photography02
Post-production03

2026

No Name — Nicolas Abou- Origine Studio - 0N0A4873
No Name — No Name — model reading the sans nom tabloid on the box
No Name — Nicolas Abou- Origine Studio - 0N0A4928
No Name — Nicolas Abou- Origine Studio - 0N0A4941
No Name — Nicolas Abou- Origine Studio - 0N0A4937
No Name — Nicolas Abou- Origine Studio - 0N0A4830
No Name — No Name — peeking over the sans nom tabloid

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