No Name
A street campaign for No Name with The Mint Agency. The brand's yellow taken outside and made editorial.
Intent
A street campaign for No Name with The Mint Agency. The brand's yellow taken outside and made editorial.
No Name took its yellow to the street: magazine boxes stocked with free samples, a sampling team in brand pieces, the sans nom register applied to a live campaign. Shot with The Mint Agency.
The direction treated the activation like a fashion story. Models in neutral tones against the yellow, the boxes as set pieces, the fruit and the print pieces as props with intent. Brand-flat graphics turned into street editorial.
The set shipped for the campaign's social and agency channels, and became the aesthetic anchor a later client named when briefing their own activation.
2025
