Spinco

Intent
Spinco's manager saw the set and asked for the same look for the studio's instructors. I built it around Sara rather than the workout.
I wanted a spin studio editorial built around Sara rather than the workout, so the pictures would carry a person. I shot on location at Spinco with the studio's blessing: silhouettes in the teal light, high-key work on white, the charge of a real ride. The studio ran the set on their own channels, and eight days later its manager wrote asking for the same look for the instructors.
Creative direction01
Photography02
Editorial03
2025
















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