Tim Hortons x Lance Stroll

Tim Hortons branded a race car, sent Lance Stroll through a west-end Montreal drive-thru in it, and had him order the new Flatbread Pizza. The payoff came on track: the brand's CMO announced the Flatbread Pizza logo would sit on his helmet at his home Grand Prix. The images had to carry a national press release and the brand's own channels. So I shot it as a portrait job with a car in it, the product where the eye already goes. The edited set was in their hands the next morning.