Sephora Canada

I created employer brand content for Sephora Canada in the Québec market. Sephora's employer promise is on the store wall in both languages: We belong to something beautiful, quelque chose de beau nous unit. The brief asked for photo and video that made it feel true in Québec. So I directed the photo and video across the stores, where the promise lives. My team and I shot advisors at work on the floor, the store team together, the moments between coworkers. The work ran in online magazines including Forbes, and led Sephora Canada's LinkedIn announcement of its Best Employers recognition. From there the work became Sephora's own, from the Our Purpose page of Sephora Global's 2023 Global Impact and Progress Report to Sephora Canada's recruitment and national hiring campaigns.