Sephora Canada

Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0711

Intent

The hero image for Sephora Canada's Forbes Best Employers announcement, from a Quebec-wide shoot across store locations.

Sephora Canada needed the hero image for its Forbes Best Employers announcement, the public face of the recognition for years. I directed a Quebec-wide shoot across store locations, stills and motion both, and brought on a videographer for the film. I wanted employees in their actual work: expertise on the floor, the moments between coworkers. The footage went to Sephora's team to cut, and the hero image launched on Sephora Canada's official LinkedIn.

Creative direction01
Photography02
Post-production03

2023

Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0703
Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0742
Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0774
Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0772
Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0762
Sephora Canada — NICOLAS+ABOU-+060923+Sephora+GM+Visit-+L1000191
Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0760
Sephora Canada — NICOLAS+ABOU-+052623+Sephora+Canada-+3C9A0849

Results

What the work shipped.

  • Quebec-wide

    01

    employer brand shoot

    Photography and video directed with a two-person crew across Sephora locations.

  • LinkedIn hero

    02

    Forbes Best Employers 2023

    Hero image featured on Sephora Canada's official LinkedIn announcing the recognition for Diversity.

  • Inclusive

    03

    recruitment positioning

    Reinforced Sephora Canada's positioning as an inclusive workplace.

Related reading

The thinking behind the work.

Spa Carré Saint-Louis
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