Pathogenia
Intent
Three lab environments in one day, built around the people who run them. The equipment is in the room, never the subject.
Pathogenia was rebuilding its visual identity for a website launch. A lab business is easy to photograph as equipment: microscopes, flasks, machinery. They wanted the people who run it at the centre instead.
The work covers three lab environments, each with its own light and mood. All three ran in a single day, with the team working rather than posed.
Fifteen edited photographs and two process videos carried the rebrand. Human expertise sits at the centre of every image, and the equipment stays in the room without becoming the subject.
2024
Results
What the work shipped.
15
01edited photographs
For the website rebrand, prioritizing people in action over equipment.
2
02process videos
Putting human expertise at the centre of a technical operation.
1 day
03across three lab environments
Tight scope, complete brand visual refresh.
