Spa Carré Saint-Louis
Intent
A Montréal wellness space shot like a hotel, and the launch it carried reached 13 million impressions.
The difference at Spa Carré Saint-Louis was the architecture, so I shot the building the way you would shoot a hotel. I worked the doorways, the tile, the light on one wall at one hour, with stillness as the subject. The images were built to make someone book before reading a word. The launch they carried reached thirteen million impressions across twenty-nine placements.
Creative direction01
Photography02
Post-production03
2023
Results
What the work shipped.
13M
01impressions across the launch campaign
Built on these images: twenty-nine media placements, most of them national, plus press and creator coverage.
Stillness
02on camera
The rooms, the light, and the materials, shot as the reason to book.
16%+
03engagement rate
The spa grew to nearly nine thousand followers from zero in its first months.
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