Spa Carré Saint-Louis
Launch imagery for a Montréal wellness space, built to make someone book it.
Intent
Launch imagery for a Montréal wellness space, built to make someone book it.
Spa Carré Saint-Louis needed launch imagery for a new Montréal wellness space. Its real differentiator was the architecture: the rooms, the light, the materials.
I shot the building the way you'd shoot a hotel or a restaurant. Doorways. Tile patterns. The light on a particular wall at a particular hour. Stillness as a visual quality. Every image built to make someone want to book before reading a word of copy.
790K impressions across local media, including Noovo.ca and other Québec outlets. The visuals carried the launch on their own.
2023
Results
What the work shipped.
790K
01impressions across local media
Including coverage on Noovo.ca and other Quebec outlets.
Stillness
02on camera
The rooms, the light, and the materials, shot as the reason to book.
Booking-intent
03visual narrative
Images built to make someone book, no copy needed.
