Maison Valmont

Valmont is a Swiss skincare house with a clientele it had held for decades, and what it asked for was a younger one. The brief called for a stronger brand image on social, built on the product in use. So I shot the day around one model and the gesture of application. Cream taken up on a fingertip, a face lit from one side, the pause before it is worked in. Sixteen photographs and fifteen clips came off a single shot list, licensed for worldwide digital use. The bottles carry the house on their own, and what a younger buyer had to see was someone living with them.