Toplook Eyewear
Intent
Toplook and Fatal Eyewear kept me for four years, and the client called the work national campaigns. Glasses shown the way they are worn.
Toplook and Fatal Eyewear kept the relationship for four years, direct, with no agency in between. I built the moodboards and wrote the casting specs, and both went to the client for approval before anyone was booked. The sessions ran in studio and on the street on a monthly cadence, a content retainer in everything but name. The client called the work national campaigns and credited the branding thinking alongside the shoots.
“His branding expertise was greatly appreciated in bringing new insights to our upcoming campaigns, as well as driving the shoots to create quality content.”
2018-2021
Results
What the work shipped.
Four years
012018 to 2021
Two eyewear brands, from one July session to a monthly content cadence.
National campaigns
02the client's own words
A public recommendation credits the branding thinking as well as driving the shoots.
Split delivery
03social and print
Frames the client picked, finished separately for channel and at print resolution.
