Maple 3
Intent
Hydration content moved off forest and harvest to athlete first, shot at a live running event with real runners.
Maple 3 wanted hydration content, and the brief leaned on nature: syrup, forests, harvest. The buyer is an athlete, so I built a moodboard on the old-school Gatorade era and moved the work to athlete-first. I shot at a live running event with real runners mid-effort, wardrobe colour-matched to the packaging. It reads now as a sports hydration brand that happens to be made from maple.
2025
Results
What the work shipped.
Still running
01in paid Meta, a year on
Nico saw the set in a live Maple 3 paid ad on 2026-07-29, close to a year after the August 2025 shoot.
Billboard
02grade imagery in the paid launch
Running across Maple 3's paid advertising and organic social channels.
Approved
03in one line
"The quality had never been in question." The marketing director's final sign-off.
Strategic shift
04nature to athlete-first
Direction moved from nature-first to athlete-first.
