Maple 3
Intent
Maple 3. Direction-led production for Maple 3.
Maple 3 wanted hydration content. The brief leaned on nature imagery: maple syrup, forests, harvest. I saw a sport category.
The buyer is an athlete. The content that converts shows the product in use, mid-effort, not styled on a forest floor. I shifted the direction from nature-first to athlete-first, with the maple origin carried as texture rather than subject.
58 images delivered against a scope of 25, all at billboard resolution. The work ran across paid and organic social. Maple 3 started reading as a sports hydration brand that happens to be made from maple.
2025
Results
What the work shipped.
58
01edited images delivered
Against a scope of 25, at billboard resolution.
Paid + organic
02active distribution
Content running across Maple 3's paid advertising and organic social channels.
Strategic shift
03nature to athlete-first
Direction moved from nature-first to athlete-first.
