NFL Canada's Forward Pass program supports the next generation of athletes at Canadian schools. The brief was event coverage of a cheque presentation in Châteauguay. I saw a bigger story.

It rained. Instead of scaling back, I built the narrative around it. I directed an on-camera interview with the woman who submitted her school to the program and documented the moment the funding arrived. The goal was never just ceremony photos. It was a campaign film that shows what the program actually means to the community it reaches.

Delivered a full photo gallery, a directed sizzle reel in both horizontal and vertical formats, and raw video selects. The agency trusted the creative decisions on the edit. NFL approved the final cut.