Brand & Commercial Photography

Every project starts with a creative brief. I align on the story, the audience, and the visual direction before anything is shot. Deliverables typically include art-directed photography, on-set creative direction, and post-production. Most brand shoots are half-day or full-day sessions.

Most commercial photographers in Montreal execute a brief they receive. I direct the entire visual narrative from pre-production through delivery. The difference is strategic creative direction built into every frame. The result is branding photography that carries a message, not just images that look polished.

Consumer brands, luxury houses, wellness, and lifestyle companies that need their marketing campaigns to feel intentional. Recent projects include American Express at the Canadian Grand Prix, Sephora seasonal campaigns, and NFL Canada's Forward Pass program.

Yes. Most campaign shoots include both photography and video produced in the same session under the same creative direction. The brand gets a unified look across stills and motion without coordinating separate photo and video teams. Video deliverables typically include a 30 to 60 second cut plus formatted versions for social.

Yes. Several projects come through agency producers and marketing teams who need a creative director they can trust with high-visibility brand content and commercial photography.

Yes. Some campaign shoots start with brand guidelines already in place and a clear brief from the client or agency. Others need creative direction built from scratch. Both paths lead to the same standard. If the brief is strong, I execute it. If it needs sharpening, I flag that before the shoot.

Brand campaign photography is planned and directed. Every frame is art directed against a brief, with talent, wardrobe, and location decisions made before anyone arrives on set. Event photography is responsive coverage of a live moment. Both require creative direction, but campaigns are built around a narrative before the shoot day.

Brand photography campaigns are typically booked four to eight weeks in advance to allow time for pre-production planning, creative alignment, and logistics. Shorter timelines are possible depending on scope and availability.