Commercial photography · Campaigns · Activations · Editorial
Commercial photography, directed from brief to cut.
Commercial photography for brand campaigns, activations, and editorial, directed end to end. One director across stills and film, from the concept and the shot list to the finished edit. Built so the frames hold up wherever they run: the campaign, the site, the paid ads, and the press feature.
What I do
Direction, photography, and film for campaigns, activations, and editorial, finished for the placement they were shot for.
One director owns the idea from brief to cut: concept and shot list built around the rollout, the day directed frame by frame, stills and film finished together. Nothing drifts between formats, and everything ships the same way: beautiful, polished, made with restraint.
Track record
Ten years on brand work.
Campaigns, activations, and editorial for Nespresso, American Express, Sephora, Google, Apple, Michael Kors, IWC Schaffhausen, TAG Heuer, Montblanc, Breitling, Uber Eats, and Hendrick's Gin. I came up in brand strategy, and it shows in how I read a brief.
FR / EN · on set
Direction in English and French on the same set when the production needs it, with nothing lost between the two.
One director · stills and film
Photo and film under one direction on the same production, so the idea survives to the finished frame and the edit matches the stills.
24 h · turnaround
Priority selects land overnight when a launch or a press date is waiting. The full gallery follows within days, finished to placement standard.
Voice
“The success of the photos is a huge boon to us.”
Tarien Roux
Common questions
What does commercial photography cover?
Brand campaigns, product and still life, activations, corporate programs, and editorial. The common thread is that the images are made for a placement: a campaign, a site, paid ads, or a press feature.
Commercial photographer in Montréal →What is the difference between commercial photography and branding photography?
Commercial photography is the working category: campaigns, product, activations, editorial. Branding photography is the part of it built around what the brand means, and it has its own page here.
Branding photography that carries the brand →Do you direct as well as shoot?
Yes, and that is the offer. Concept, casting calls, locations, and light are decided before the camera comes out, then I direct the day and finish the edit. One owner from brief to cut.
Can you shoot stills and video on the same production?
Yes. One director across both, one crew, one look. The film cuts to the same idea the stills argue, which is what keeps a campaign coherent across placements.
Where are you based?
I work from Montréal and London and am in both all the time. Productions run in either city, and the standard does not change with the postcode.
Advertising photographer in London →Start a commercial shoot
Tell me where the work needs to land.
Send the brief, the rough timing, and the placements the images need to hold up against. I will reply within one business day with a direction read and a clear next step.
Or write directly: nico@nicolasabou.com