Tim Hortons x
Lance Stroll
ROLE:
Creative Director / Photographer
Tim Hortons partnered with Lance Stroll during the Canadian Grand Prix to introduce their flatbread pizza to a national audience. Two agencies coordinated the campaign. DDMG Communications and Craft Public Relations. I directed the shoot.
The brief was a product launch tied to one of Canada's most visible sporting weekends. I directed Lance Stroll through the content, captured his interactions with fans and media, and delivered edited photos within 24 hours for immediate press and social use.
OBJECTIVE:
RESULTS:
15,000+ likes on the Instagram post, a 12.5x increase over Tim Hortons' average post engagement of 1,600 likes
Featured across Tim Hortons' social channels and included in press releases during the Grand Prix weekend
24-hour photo turnaround with edited images delivered for same-day media coverage and digital platforms
