American Express
Formula 1 Canadian GP

American Express needed campaign content across two branded environments at the Canadian Grand Prix. Maison Amex downtown and Circuit Gilles-Villeneuve trackside. Two spaces with opposite energies that needed to read as one brand world. I cast two models from my network, briefed them through a dedicated presentation on tone, character, and wardrobe, and directed the visual story across both locations over three days. Every image went to social, press, and paid within hours. The scope called for 100 edited images. I delivered 210.

OBJECTIVE:

RESULTS:

Delivered 200+ high-resolution images in 72 hours, covering talent, ambiance, product moments, and branded environments.
Same-day editing and delivery each night (up to 6 hours per day), ensuring assets were ready for immediate social and press use.
Featured in Fashion Magazine and shared by @amexcanada across multiple social platforms.
Content outperformed Amex’s average engagement by over 30%, helping boost visibility during a key brand moment.
Positioned Amex Canada as a standout lifestyle brand at one of the country’s most high-profile international events.