Uber Eats at the Montreal Jazz Festival

Uber and Uber Eats ran two builds across the Montreal Jazz Festival. One was a lounge between the two main stages, the other a food section elsewhere on site. The lounge existed as renders before it existed at all, so part of the job was proving the built room matched them. Overhead ran a panoramic ceiling projection of Montreal footage. The images had a job past the weekend: they were what would sell the next activation. The shot list left one section open and unbriefed, on purpose. I shot vertical first so the set would carry on social, then came back on the busier days for the wides.