Montblanc Royalmount

The reference Montblanc sent with the brief was Let's Write, the campaign it makes with Wes Anderson. Under it sat The Journey, the concept Montblanc ran through 2025: physical travel, and the pen to paper journey underneath. The invitation was a train pulling into a station, its motifs drawn from the Montblanc archives. An artist in residence took the floor beside a calligrapher writing guests' postcards by hand. I put the objects under the brand's own catalogue discipline, and let the room come slowly.