Breitling x NFL

Breitling became the official timepiece partner of the NFL, and the Royalmount evening was where that partnership got its Canadian moment. Laurent Duvernay-Tardif came as guest of honour, a Super Bowl champion who is also a doctor. That is close to the brand's own idea of who wears the watch. Breitling sent a brief and a set of its own event recaps as the reference, so the house style was there to match. I shot candid over posed, guests trying watches on, and the first vertical selects were with them the next morning.