Amazon Affiliates

Amazon ran a holiday event for its affiliate creators in Montreal and Toronto: a house styled for the season, product moments staged for content, a room built to be filmed in.

I shot both cities the same way. The set pieces as objects, the giant red bow over the stairwell, the creators at work, the details that read as holiday without a caption.

Two dates, two cities, one visual language, delivered for the creators' channels and the program's own use.