NHL Montréal Canadiens
Intent
The Canadiens went outside their own staff photographers for the OG1 drop, asking for a different eye. I shot the party at the Bell Centre.
The club's photo department came looking for someone outside its own roster. Their words: a photographer with a different eye from our usual photographers. The night was the Canadiens' birthday and the drop of OG1, the capsule they made with the streetwear house Atelier New Regime. OG1 stands for Original 1, the first of the NHL's six original teams, and the partnership set historic rebels beside today's cultural revolutionaries. I shot the night inside the Bell Centre, among the guests the club and the label had brought together.
2022
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