NHL Montréal Canadiens
Coverage for the Habs across game nights and brand moments. The Bell Centre's existing photographers are good. The brief asked for what they don't catch.
Intent
Coverage for the Habs across game nights and brand moments. The Bell Centre's existing photographers are good. The brief asked for what they don't catch.
The Bell Centre has its own staff photographers, strong on game action: every goal, every save, every key moment of play. The brief asked for the layer alongside the game. The corporate hospitality, the activation moments, the brand content that lives on the team's own channels.
I shot game nights with attention to the brand context: sponsor activations in the concourses, premium-suite moments, brand-collaboration content outside the live game feed. Less ice, more building.
The result was a frame inventory the Canadiens marketing team could pull from for months, across social, partnership materials, and sponsor recaps. Game-action shots have a 48-hour shelf life. Brand-context shots run for the season.
2022
