Hendrick's Gin · Flora Adora

Hendrick's Gin launched Flora Adora, the latest in their Cabinet of Curiosities limited-edition range. The brand's identity is built on Victorian-apothecary strangeness: botanical illustrations, copper stills, a deliberately weird visual language that distinguishes them from every gin on the shelf. The risk on a launch activation is that the brand's strangeness gets sanded down to fit a hospitality template.

The directive that shaped the shoot: keep the strangeness on screen. I shot the activation as a continuation of the bottle's visual world, not as a separate event. Botanical detail. Apothecary-style framing on the cocktail builds. People staged like figures in the brand's illustration system, not like party guests.

The launch ran across paid social and brand channels. The imagery felt like Hendrick's, not like a gin launch.