Solem
Solem is a premium microfiber brand built for everyday life. Beach towels, kitchen, bathroom, travel essentials. The product was strong. The brand had no emotional language behind it.
Over multiple campaigns, I directed content that gave the brand a visual identity it could use across channels. Product photography in Tulum with a model and art director for their beach collection. A holiday campaign called "Plaisir de Donner." Bilingual Facebook video ads designed for conversion. Each campaign was built around a distinct concept and delivered with both photography and video.
The Tulum beach towel shoot became a full-page print advertisement in WestJet Vacations' official in-flight magazine.
DESCRIPTION:
SERVICES:
Photography / Video / Creative Direction / Identity Messaging / Strategy
RESULT:
Full-page print ad in WestJet Vacations' in-flight magazine using imagery from the directed Tulum campaign shoot
Multiple bilingual video ads produced for Facebook campaigns in French and English
Ongoing content relationship across multiple campaigns including product, lifestyle, and holiday content
TEAM:
Art Director: Patricia Amaya-Quinteros
Videographer: Guillaume Cyr
Models: Kate Kenyon, Genevieve Meunier, Mélanie Savard
Assistant: Youssef Hallouly
