Maple 3
Sports Hydration
Maple 3 makes organic maple water from Quebec forests and was building a sports hydration line for runners, cyclists, and HIIT athletes. The product sat on shelves next to brands with decades of performance imagery behind them. The content needed to compete.
The original direction leaned toward nature and outdoor settings. I shifted the focus to athletes first. Product in hand, mid-effort, in environments the target audience recognized. I matched wardrobe to packaging so the product never fought the frame. Shot across three contexts: a gym, a running club, and an outdoor bootcamp activation. At the running club, I turned the session into a content shoot and a sampling event in the same afternoon, capturing genuine first reactions from real athletes instead of staged holds.
Scoped for 25 images. Delivered 58.
DESCRIPTION:
SERVICES:
Photography / Creative Direction
RESULTS:
Content now running in Maple 3's paid advertising and organic social channels
58 edited images delivered against a scope of 25, at resolution that holds on a billboard
Creative direction shifted the brand's visual positioning from nature imagery to athlete-first performance content
