Michael Kors x Elle Québec

Michael Kors and Elle Québec partnered on a boutique-opening editorial. Both brands needed launch imagery they could publish: the magazine's editorial register and the brand's catalog discipline in the same frames.

I built the shoot around directed influencer portraits. Faces in environment, product as context, attitude as the anchor. The work had to carry the magazine feature and both brands' own channels at once.

60+ edited images delivered within 24 hours of the boutique close. Michael Kors and Elle Québec both ran the work across Instagram and Facebook, and the full feature ran in the magazine.