Michael Kors x Elle Québec
Intent
Michael Kors dressed models in the collection and Elle Québec put its name on the night. The portraits ran on ELLEQUEBEC.com and across both brands' channels.
Michael Kors dressed models in the collection for the evening, and Elle Québec had its name on the night. The brief still asked for arrivals, outfits, mingling and ambiance. A night built that way wants pictures a magazine can run, so I shot portraits: faces in environment, the product worn rather than displayed, attitude as the anchor. The gallery went back the next morning with video alongside it, and it ran on ELLEQUEBEC.com and across both brands' channels.
“Man these are incredible. Thank you again for everything yesterday.”
2024
Results
What the work shipped.
60+
01edited images
Delivered within 24 hours for press and social deployment.
Elle Québec
02editorial feature
The client confirmed publication on ELLEQUEBEC.com, with a print issue in view.
Cross-channel
03Michael Kors + Elle Québec
Content shared across both brands' Instagram and Facebook.
