Google · Transformer Table

Intent
Google briefed the shoot with its own photography guidelines, to be made around a film crew already working.
Google needed stills from a live customer-story film shoot, made on the same set without disrupting the film crew. The brief came with Google's own photography guidelines. They set the person, the space, the pose, and how growth should read, down to the owner meeting the camera on the formal shots. So the work had a published standard to hit before anyone pressed a shutter. The guidelines also said not to force the situation with obvious props. That is a licence to wait, so I worked tight to the film team and took the moments around the testimonial. Fifty images went to the client's PR team on lifetime digital rights. The imagery is still running.
“The success of the photos is a huge boon to us.”
2023
























Results
What the work shipped.
50+
01edited images
Lifetime digital usage rights, distributed across Google's platforms.
2 days
02on location
Alongside live film production, without disrupting the shoot.
Google
03small business success series
Featured as part of Google's small business storytelling.
Still running
04years on
The imagery Google commissioned is still in use across its platforms.
Related reading
The thinking behind the work.
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