Intent
A Google Ads success story about Transformer Table, a Montreal furniture company, told in two films and fifty photographs.
Google's Ads team tells success stories about the businesses behind the ads. This one was Transformer Table, a Montreal furniture company. The story ran as two short films and a bank of fifty photographs. I directed and covered the team, the space, and the product, shot over two days between the film crew's setups. Google's own photography guidelines set the standard, real moments over staged ones, so I captured the company at work instead of posing it. Google selected the fifty, took lifetime digital rights, and ran the imagery across its platforms. It is still running.
“The success of the photos is a huge boon to us.”
2023
Results
What the work shipped.
50+
01edited images
Lifetime digital usage rights, distributed across Google's platforms.
2 days
02on location
Alongside live film production, without disrupting the shoot.
Google
03small business success series
Featured as part of Google's small business storytelling.
Still running
04years on
The imagery Google commissioned is still in use across its platforms.
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