Google · Transformer Table

Google · Transformer Table — Google - the two partners at the laptop

Intent

Google briefed the shoot with its own photography guidelines, to be made around a film crew already working.

Google needed stills from a live customer-story film shoot, made on the same set without disrupting the film crew. The brief came with Google's own photography guidelines. They set the person, the space, the pose, and how growth should read, down to the owner meeting the camera on the formal shots. So the work had a published standard to hit before anyone pressed a shutter. The guidelines also said not to force the situation with obvious props. That is a licence to wait, so I worked tight to the film team and took the moments around the testimonial. Fifty images went to the client's PR team on lifetime digital rights. The imagery is still running.


The success of the photos is a huge boon to us.
Tarien Roux

Creative direction01

Photography02

Post-production03

2023

Google · Transformer Table — 3C9A4385-Edit
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Results

What the work shipped.

  • 50+

    01

    edited images

    Lifetime digital usage rights, distributed across Google's platforms.

  • 2 days

    02

    on location

    Alongside live film production, without disrupting the shoot.

  • Google

    03

    small business success series

    Featured as part of Google's small business storytelling.

  • Still running

    04

    years on

    The imagery Google commissioned is still in use across its platforms.

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