IWC x George Russell

IWC Schaffhausen brought George Russell to Montréal during Grand Prix week, with the AMG Petronas show car on the boutique floor. The evening deserved better than an autograph line documented.

I shot it in two registers. The watches as objects: the racing chronographs on their stands, the pieces on wrists, the cases in boutique light. And the driver as an editorial subject: portraits between moments, the conversation with guests, the car as his backdrop rather than a prop.

Photo and video shipped within 12 hours of the event, brand-ready frames where the maison, the team, and the ambassador read as one world.