HR Path · Customer Success Story
Intent
HR Path had never made a customer story in Canada. This was the first, built around their work with Groupe Meloche, and it set the template.
HR Path had never made a customer success story in Canada, and this was the first one. The subject was Groupe Meloche and its largest HR transformation in more than thirty years, reaching over 600 people. A story that size earns a real arc, so I wrote the script and cut it to three-sentence blocks per speaker. I directed the shoot so the interview could carry the film on its own, and a short social cut pulled the results forward. The marketing director's verdict was that it set the bar for the ones that follow.
“Working with Nico was a smooth and efficient experience. He quickly understood our objectives, managed the process seamlessly, required minimal revisions, and delivered a customer testimonial video that exceeded our expectations.”
2026
Results
What the work shipped.
2 formats
01long-form + social cutdown
A narrative film plus a results-focused cutdown carrying a Learn more caption.
Groupe Meloche
02customer featured
The story built around HR Path's work with Groupe Meloche.
Exceeded
03expectations
HR Path rarely gives testimonials and made an exception for this film.
Related reading
The thinking behind the work.
No. 07 · July 2026
Employer Brand Video Is Directed, Not Filmed
I have directed employer brand video for Sephora Canada, HR Path, NFL Canada, and alongside Google. Employer brand video production gets briefed as a camera problem. It is a directing problem, and most of what decides the outcome happens before anyone sits down under lights.
ReadNo. 05 · May 2026
What Does a Brand Video Cost? A Creative Director's Answer
What a brand video costs ranges from a few thousand to six figures, and the number alone tells you nothing. A creative director on what sets the price: the four kinds of brand video, what moves the cost, and why the cheap quote is the expensive one.
Read
