Nespresso 21K

Nespresso built a café+ pop-up at the 21K, a half-marathon on Montréal's Parc Jean-Drapeau. A pink-tiled bar, iced coffee for finishers, a coral pavilion on the open field.

I shot two days across photo and video: the runners, the product in hand, the finish-line energy, the set pieces as objects. Then cut a vertical social film to post while the race was still live.

The reel and the stills gave Nespresso a fast, finished set for social the same weekend, the pop-up shown at the pace of the event it lived in.