Nespresso 21K
Intent
The 21K kicked off Nespresso's cross-Canada marathon sponsorship for its Vavita and Active capsules, under the Vertuo World campaign. Two vertical reels were cut to post while the race ran.
The 21K kicked off Nespresso's cross-Canada marathon sponsorship for its Vavita and Active capsules. Coffee and running are both communities built on connection, so I shot real runners and built the weekend around them. I directed two different edits for the two days, one for discovery and one for belonging, rather than two versions of the same recap. Race day came in wet and I leaned into it, because a hot cup handed to someone soaked is exactly that connection. Both reels were cut and delivered while the race was still running.
2026
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