Do you shoot lookbooks and editorial campaigns?
Yes. I shoot commercial projects like a magazine story rather than a catalogue, with photos ready for print. The clothes, the models and the location share one look.
How are surfaces, props and styling handled on a product set?
Surfaces and props are planned before the shoot day. On the Nespresso campaign, a set designer and a food stylist built each setup around Pantone-matched backdrops. On a smaller set I handle styling with the product and one surface. When models are booked, I direct wardrobe on set.
Do you adjust lighting for different materials?
Yes. Matte textile, reflective metal, glass and food each take their own setup. Packshot and lifestyle sets run under different light even when they share the same product. The lighting is set for the surface, not fixed later in editing.
Is retouching matched to our brand standard?
Yes. The retouching matches the standard the brief sets. When Nespresso sent references from its head office, the edits matched them. When Breitling described the look in its brief, the gallery matched it. I ask for your retouching references at the brief stage rather than applying a house style.
What output formats do you deliver for e-commerce, social and print?
Each image is delivered in the formats the brief names: social, e-commerce, web and print. The Nespresso campaign delivered vertical, square and landscape crops for social alongside high-resolution e-commerce files. Formats are agreed in the brief, not decided afterward.
Do you work with advertising and experiential agencies?
Often, and happily. Agencies book me to meet their client's standard on set: experienced direction, a calm shoot and delivery on the agreed date. Their plan stays intact, and their client sees the work handled with care.
How do usage rights work on a campaign?
Usage is agreed up front by territory, medium and duration, in the terms procurement teams use. The brand gets the rights the launch actually needs, with no surprises afterward. I have priced usage this way since 2022.
