Fashion photographer · Montréal · Editorial & campaign
The Michael Kors x Elle Québec set ran on ELLEQUEBEC.com and both brands' channels. Psycho Bunny has booked two National Bank Open editions.
5.0 on Google · 51 reviews · 120+ brand shoots
Book now → Call to discuss →
Trusted by
What clients say
“He is an exceptional photographer. He delivered outstanding work and made the whole process easy.”
“Man these are incredible. Thank you again for everything yesterday.”
“Nico's work is always outstanding. He is a pleasure to work with and his photos and video present our events and products so beautifully.”
“Ovarian Cancer Canada strongly recommends working with Nicolas. He delivered beautiful photo and video content that perfectly captured our charity event.”
“His branding expertise was greatly appreciated in bringing new insights to our upcoming campaigns, as well as driving the shoots to create quality content.”
“I highly recommend Nicolas. His results were outstanding and his attention to detail is rare.”
A pre-production call before every shoot settles the shot list, the lighting per setup, and the formats each image will run in. When the brand sends its own references or a photography guide, as Nespresso, lululemon and Montblanc each did, I plan the day around them.
Surfaces, backdrops and props are planned before the shoot day. On the Nespresso campaign, a set designer and a food stylist built each setup around Pantone-matched backdrops. On a smaller set I handle styling with the product and one surface. When models are booked, I direct wardrobe on set.
Each setup is lit for the surface it carries: matte textile, reflective metal, glass, food. Packshot and lifestyle sets run under different light even when they share the same product. The retouching matches the standard the brief set.
The brand team reviews the photos live on a screen connected to the camera, or receives a first set the same day. Nespresso's management approved the photos on set, and Breitling's brief described the look to match.
The first edited photos within 24 hours when the deadline is tight. Michael Kors's 60 photos went out the morning after the boutique evening.
All edited photos arrive within one week, with each image cut to the formats the brief named: social, e-commerce, web and print. Usage rights are scoped by territory, medium and duration, settled in the brief before the day.
Selected work
Common questions
Yes. I shoot commercial projects like a magazine story rather than a catalogue, with photos ready for print. The clothes, the models and the location share one look.
Surfaces and props are planned before the shoot day. On the Nespresso campaign, a set designer and a food stylist built each setup around Pantone-matched backdrops. On a smaller set I handle styling with the product and one surface. When models are booked, I direct wardrobe on set.
Yes. Matte textile, reflective metal, glass and food each take their own setup. Packshot and lifestyle sets run under different light even when they share the same product. The lighting is set for the surface, not fixed later in editing.
Yes. The retouching matches the standard the brief sets. When Nespresso sent references from its head office, the edits matched them. When Breitling described the look in its brief, the gallery matched it. I ask for your retouching references at the brief stage rather than applying a house style.
Each image is delivered in the formats the brief names: social, e-commerce, web and print. The Nespresso campaign delivered vertical, square and landscape crops for social alongside high-resolution e-commerce files. Formats are agreed in the brief, not decided afterward.
Often, and happily. Agencies book me to meet their client's standard on set: experienced direction, a calm shoot and delivery on the agreed date. Their plan stays intact, and their client sees the work handled with care.
Usage is agreed up front by territory, medium and duration, in the terms procurement teams use. The brand gets the rights the launch actually needs, with no surprises afterward. I have priced usage this way since 2022.
Book now
Send the brief and the rough timing. I reply within one business day with a clear next step.
Or write directly: nico@nicolasabou.com
Or call: +1 514 226 7699
With your agreement, we and our partners use cookies and similar technologies to store, access, and process personal data such as your visit to this site, your IP address, and cookie identifiers. You can withdraw your consent from our Privacy Policy.
We and our partners process data for the following purposes: Analytics, advertising and content measurement, personalised advertising, store and/or access information on a device.