NICO ABOUnico@nicolasabou.com

Creative director for hire · Campaigns · Activations · Editorial

Creative director for hire.

A creative director for hire across brand campaigns, activations, and editorial, directing stills and film to campaign standard.

Seven years at IBM's experience agency, then Head of Strategy for North America, then Origine Strategic Studio.

5.0 on Google · 51 reviews · 130+ projects delivered

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What clients say

Nico is the kind of agency partner in-house marketers dream of. He cut through the noise and delivered.
Angela Tayler-Ortado
The success of the photos is a huge boon to us.
Tarien Roux · Google
Nicolas easily understood our vision and delivered a high-end, impactful marketing reel.
Samuel Vignola · Vivid Memory Studios

What hiring a creative director includes.

  • A pre-production call and brief alignment before every shoot day.
  • Priority selects and cuts delivered same day or next day when the timeline demands it.
  • Full delivery within one week, with usage rights aligned to your channels.
  • Joy Wellness — Joy Wellness
  • NFL Canada — NFL Canada · Forward Pass
  • Tim Hortons — Tim Hortons x Lance Stroll

Common questions

What does a creative director for hire actually do?

Owns how the idea becomes the work. I take a brief from strategy to concept, then direct the casting, the set, the shoot, and the edit, so the finished campaign says what the strategy meant. One owner, no handoffs.

When does a project need a creative director rather than only a photographer?

When the work has to carry a message, not only look good. If a campaign spans formats, teams, or markets, someone has to own the through line from brief to delivery. That is the seat I take.

Do you work inside agency teams?

Often, and happily. Agencies bring me in to direct production on their accounts, with their strategy intact and their client in the room. The work ships under their process, and their client sees it led with care.

What is your background?

Seven years in brand strategy at IBM's experience agency, ending as Head of Strategy for North America, then a decade directing and shooting production. That mix is the offer: the strategy shows up in the finished work.

Book now

Tell me where the work needs to land.

Send the brief and the rough timing. I reply within one business day with a clear next step.

Or write directly: nico@nicolasabou.com

© 2026 Nicolas Abou · Creative direction, photography, video · Based in Montréal · Available worldwide

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