Pathogenia

Pathogenia is a diagnostics laboratory in Montreal. The company needed content that would build trust with prospective clients before they ever visited the facility. The brief was a virtual tour and a full set of website photography, both shot in one day across three labs.

I directed the staff through each stage of the sample processing workflow, lighting each environment to show precision and professionalism without making a working lab feel sterile or clinical. The video captures the full process from sample intake through analysis. The photography prioritized people in action over equipment, putting human expertise at the centre of a technical operation.

Two process videos and 15 edited photographs delivered for the website rebranding.