UGG 20th Anniversary - Adirondack Experience
Brand activation for the UGG 20th Anniversary of the Adirondack Celebration two-part experience with influencers in the Old Port of Montreal. The first part of the experience was outdoors at -10˚C / 14˚F with an ice bar and custom-made drinks. The objective was highlight the unique outdoor experience and temperature. The indoor experience was ornamented with a beautiful floral centerpieces on the table and suspended above. The guests were encouraged to share their experience and walked out with custom made UGGs.
Ice bar with illuminated pink neon sign and various cocktails on the counter, decorated with ice sculptures and ambient lighting.
A glass of sparkling wine being filled from a bottle with a colorful blurred background featuring bokeh lights.
Two women wearing earmuffs are holding glasses of champagne together, backlit by warm colorful lights in a cozy indoor setting.
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Brand Activation Photography for UGG Adirondack Event Shot by Nicolas Abou
Close-up of various winter boots on a wooden floor, with some people wearing black pants and a person carrying a backpack, surrounded by flowers and warm lighting.

