McDonald’s Canada
Authentic brand storytelling for McDonald’s Canada “All day breakfast” campaign with Maripier Morin with objective to increase awareness of their new offering and create a unique activation.
Group of young people celebrating indoors, some wearing Christmas clothing, eating and dancing.
A man in a yellow Levi's t-shirt and blue plaid shorts is sitting on the floor, wearing a blue sleep mask on his forehead. Behind him, a woman in a red hoodie and black cap is speaking into a microphone at a DJ booth. The background has balloons and a large red sign with the words 'N°1 BIG MAC' and a blue and yellow wall. There are a few other people in the background, one of whom is taking a photo with a phone.
A woman with light skin, red lipstick, and hair styled in space buns is smiling and hugging a young girl with darker skin and dark hair wearing a black beanie and a brown winter coat. They are inside a festive setting with holiday decorations, including a white Christmas tree with gold ornaments and a wooden wall in the background.
A man sitting at a table, smiling, holding McDonald's themed signs of a burger and fries. Decorations include balloons and a blue wall in the background.
A man wearing glasses and a colorful patterned sweater blowing into a party horn at a celebration party, with balloons and 'HAPPY NEW YEAR' balloons in the background.
Two young adults, a man and a woman, inside a bed with McDonald's-themed bedding, making playful faces and holding a pillow with McDonald's French fries and burger printed on it.
A woman with glasses and a pink jacket celebrating at a party with balloons, surrounded by other people.
Three young people sleeping in a bed with McDonald's-themed bedding, wearing red hoodies with McDonald's and food emojis, under a hashtag banner in French.
People celebrating at a festive event, wearing red and holding pizza slices, with confetti in the air.
A person wearing a black cap, glasses, red hoodie, is taking a selfie with a goPro camera mounted on a selfie stick. They are standing in front of a DJ setup with a Pioneer mixer and turntables. The background has a colorful wall with pink and orange lighting, a large red and white sign, and gold balloons.
A young woman with glasses and long dark hair smiling, wearing a red hoodie with McDonald's-themed pins, standing in front of a restaurant with gold balloons and a brown wall.
People celebrating indoors with gold balloons, a woman in a red hoodie and glasses lunging, and others talking and taking photos, with a festive chandelier overhead and a wood-paneled wall in the background.