Branding photography · Montréal · Available worldwide
Branding photography that carries the brand.
You have hired commercial photographers before. The images were professional, on time, usable. They did not carry the brand. Branding photography is a different category. Direction-led, editorial, built so the images hold up across a brand book, a campaign, a paid placement, and a press feature.
The frustration
You know the difference between event coverage and brand photography. You have been sold the first when you were paying for the second.
Branding photography is built around the strategic intent of the brand, not the equipment of the photographer. Every image is shot to live somewhere specific. Every crop is a decision. Every image leaves the brand with more than it asked for.
Track record
A decade directing brand work.
Seven years leading digital experience strategy at IBM's experience agency. Head of Strategy at Signifly. Now I direct and shoot brand campaigns for Apple, Amex, Google, TAG Heuer, Montblanc, Breitling, Michael Kors, Sephora, Nespresso, and others.
210 · images delivered
American Express x F1 Canadian Grand Prix, three-day campaign. Featured in Fashion Magazine. ~800K combined social reach.
150% · sales lift
DivaCup, strategy lead at Signifly. Full rebrand for the 20th anniversary, executed across packaging and digital.
Red Dot · Design Award
BMO digital banking platform. Strategy lead at Signifly. US rollout 2026.
Voice
“Nico's work is always outstanding. He is a pleasure to work with and his photos consistently elevate the brand.”
Caryn Neary · TAG Heuer
“Nico is the kind of agency partner in-house marketers dream of. He cut through the noise and delivered.”
Angela Tayler-Ortado · Director of Marketing
Start a branding shoot
Tell me what the brand needs. I will direct from there.
Send the brief, the brand book, the rough timing, and the tier of placement the images need to hold up against. I will respond within one business day with a direction read and a clear next step.
Or write directly: nico@nicolasabou.com