NICO ABOU

+1 514 226 7699·nico@nicolasabou.com

Brand activation photographer · Montréal · Sponsor programs & launches

Brand activation photographer in Montréal.

Photo and video for sponsor programs, product launches and brand events, showing the activation the way your team planned it.

A decade of activations for American Express, Nespresso, TAG Heuer and Uber Eats, from the F1 paddock to the Jazz Festival. The first edited photos within 24 hours while the activation is still running, for social media and the sponsor report.

5.0 on Google · 51 reviews · 100+ events covered

Book now → Call to discuss →
Nicolas Abou, creative director and photographer, Montréal
Nicolas Abou · Creative director & photographer

Trusted by

What clients say

“Nicolas did a phenomenal job photographing our event and a superb job throughout.”
Scott Schaffter · Google
“Ovarian Cancer Canada strongly recommends working with Nicolas. He delivered beautiful photo and video content that perfectly captured our charity event.”
Valerie Dinh · Ovarian Cancer Canada
“Nico did it amazing job taking photos at our women in Otolaryngology event. He was professional and efficient and his attention to detail was very impressive. He took such great photos, we really appreciate him, helping us all look great! He's a great photographer I would highly recommend”
Kristine Smith · Women in Otolaryngology
“Nicolas was thoughtful, contributed valuable insights, and an excellent communicator. I would not hesitate to work with Nicolas again if the opportunity arises in future!”
Steven Teo · BMO Financial Group
“We had a great experience this afternoon taking our team photos. Nicolas managed to make me smile without me looking tense, which is quite an achievement. He is very professional and his photos are superb. I highly recommend him.”
Magali Robert · RE/MAX Québec
“We hired nicolas for a corporate photoshoot of our salesteam and it was the best photoshoot we had yet! Our president said : « best profile picture he ever had! » everyone is very satisfied with their shot! Thanks nico”
Laurence Lefebvre · Lamcom

What brand activation coverage includes.

  1. 01

    The event schedule planned ahead

    A pre-production call before every event covers the schedule, the key moments and who needs to be photographed. At the Canadian Grand Prix, American Express's agency sent a shot list for each day, and I added shots beyond it.

  2. 02

    Sponsors seen at their best

    The plan starts from what the sponsor wants to show, with placements agreed before the doors open and the brand visible without forcing it. Uber Eats at the Jazz Festival was shot for the festival's own photo library.

  3. 03

    Out of the way during the event

    Leaders on stage, teams at the table, relaxed guests, and the moments between sessions that your communications team uses all year. I never interrupt speakers, and I move quietly, with no calling out and no loud directions.

  4. 04

    Photo and video from one crew

    When you need both, the video and the photos come from one crew, with the photographer and videographer directed by one person. The photos and the video share one look, and IWC's recap film and photos went to Mercedes for approval.

  5. 05

    First photos within 24 hours

    The first edited photos arrive within 24 hours when the deadline is tight, and the same night when press is waiting. Nespresso's two-day marathon activation had highlight photos and a social media reel within 24 hours of each day.

  6. 06

    Full delivery within one week

    All edited photos arrive within one week, with usage rights for LinkedIn, internal communications, press and the next conference's promotion. On a sponsor program, the licence covers the sponsor's channels too, agreed in the brief before the day.

Selected work

Nespresso 21K, Nespresso
Nespresso 21K · 2026
Hendrick's Gin · Flora Adora, Hendrick's Gin
Hendrick's Gin · Flora Adora · 2023
Uber Eats at the Montreal Jazz Festival, Uber Eats
Uber Eats at the Montreal Jazz Festival · 2025
American Express x F1 Canadian Grand Prix, American Express Canada
American Express x F1 Canadian Grand Prix · 2025
TAG Heuer, TAG Heuer
TAG Heuer · 2025
NHL Montréal Canadiens, Montréal Canadiens
NHL Montréal Canadiens · 2022
Toplook Eyewear, Toplook
ToplookToplook Eyewear · 2018-2021
Nespresso Le Studio Café, Nespresso Canada
Nespresso Le Studio Café · 2026
IWC x George Russell, IWC Schaffhausen
IWC x George Russell · 2026
IBM x Ferrari, IBM Canada
IBM x Ferrari · 2026
Maison Jacynthe, Maison Jacynthe
Maison Jacynthe · 2026
Lululemon St-Bruno, Lululemon
Lululemon St-Bruno · 2026
No Name, No Name
No Name · 2026
Breitling x NFL, Breitling
Breitling x NFL · 2025
Montblanc Royalmount, Montblanc
Montblanc Royalmount · 2025
American Express Dinner Series, American Express Canada
American Express Dinner Series · 2025
Spinco, Spinco
SpincoSpinco · 2025
Maple 3, Maple 3
Maple 3Maple 3 · 2025
Psycho Bunny, Psycho Bunny
Psycho Bunny · 2025
NFL Canada · Forward Pass, NFL Canada
NFL Canada · Forward Pass · 2025
Amazon Affiliates, Amazon
Amazon Affiliates · 2024
Solem, Solem
SolemSolem · 2024
Michael Kors x Elle Québec, Michael Kors
Michael Kors x Elle Québec · 2024
Jade x Uniqlo, Uniqlo
Jade x Uniqlo · 2024

Common questions

What does corporate event photography cover?

Conferences, summits, galas, town halls and the people who run them. Along with keynotes and panels, I photograph the conversations and reactions between them. Your communications team leaves with photos it can use all year.

Do you cover sponsor activations at large events like F1?

Yes, sponsor programs inside larger events are a core part of the work: hospitality suites, branded spaces, athlete appearances and the crowd. The plan starts from what the sponsor wants to show inside the bigger event. Access, timing, and approvals are coordinated with the organizers in advance.

How do you photograph an event without disrupting it?

Most of the work happens in planning: key guests, sponsor placements and the important moments are mapped before anyone arrives. During the event I work quietly and close, stepping in only when a photo needs it. Guests enjoy their evening, and the photos still show the brand.

How fast is delivery for events and press?

The first edited photos arrive within 24 hours when the deadline is tight, and the same night when press is waiting. All edited photos follow within one week. Newsrooms set that pace for me years ago, and I kept it.

Do you know the venues and production houses here?

That is most of what a decade buys. Real relationships with the agencies, the venues, and the crews, and a working map of where the light is good across the city. It shows up as fewer surprises on the day.

Can you direct in French and English on the same set?

Both, natively, in the same hour. Quebec French with the crew, English with the client, or the reverse, with nothing lost between them. Bilingual sets are normal here, and the direction has to be too.

Can we use the photos for the next conference's promotion?

Yes. The licence covers the company's own channels, website, LinkedIn, press, internal communications and the next conference's promotion, with no time limit. Usage is settled in the brief, before the day.

What is the difference between event photography and brand activation coverage?

Event photography records what happened. Activation coverage shows why the brand was there: the shot list starts from what the sponsor wants to show, and the key moments are planned before the doors open. The photos are edited to the standard of an ad campaign, ready for press and paid ads.

Book now

Tell me what the activation has to do.

Send the brief and the rough timing. I reply with a quote or a clear next step within one hour on weekdays.

Or write directly: nico@nicolasabou.com

Or call: +1 514 226 7699

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