Advertising photographer · London
Advertising photographer in London.
Advertising photography for brand campaigns, activations, and editorial, directed end to end. Ten years of campaign work for Nespresso, American Express, Sephora, Michael Kors, and IWC Schaffhausen. One director across stills and film, so the idea survives from the brief to the finished frame.
The work
Campaign photography and film, directed end to end: concept, casting, the set, and the finished cut.
Concept, casting, location, and light are set to argue the same idea before the shoot day. Campaign and activation work for IWC Schaffhausen, TAG Heuer, Montblanc, and Breitling ships through that process and clears the brands' own reviews. In print, the campaign work has run from FASHION Magazine to ELLE Québec, every frame finished the same way: beautiful, polished, made with restraint.
Track record
Ten years on brand campaigns.
Nespresso, American Express, Sephora, Google, Apple, Michael Kors, IWC Schaffhausen, TAG Heuer, Montblanc, Breitling, Hendrick's Gin, and Uber Eats. I came up in brand strategy, and the campaign idea is where every direction call starts.
4 maisons · IWC · TAG Heuer · Montblanc · Breitling
Campaign and activation work for four Swiss watch and pen houses, briefed against their own references and finished to their standard.
In print · FASHION · ELLE Québec
Campaign frames for American Express ran in FASHION Magazine, and the Michael Kors editorial was shot for ELLE Québec.
EN / FR · direction on set
Direction in English and French on the same set, from brief through delivery. Bilingual productions are normal for the brands I work with, and nothing is lost between the two.
Voice
“I highly recommend Nicolas. His results were outstanding and his attention to detail is rare.”
Perrine Loers
Common questions
What does an advertising photographer do?
Makes the campaign frame: the image built to sell an idea in a paid placement, a launch, or a press feature. I direct the concept, the casting, and the set, then shoot and finish it.
What advertising photography do you shoot in London?
Brand campaigns, activations, product, and editorial, for brands and their agencies. The recent work runs from watch maisons to national campaigns for American Express and Sephora, and the same standard applies at any scale.
Do you work with advertising and experiential agencies?
Often, and happily. Agencies book me to hold their client's standard on set: senior direction, calm on the floor, delivery on the date. Their strategy stays intact and their client sees the work led with care.
Do you shoot campaign film as well as stills?
Yes, with one crew and one direction across both. The reel cuts to the same idea the stills argue, so the campaign reads as one piece wherever it runs.
Are you based in London?
Yes. I am in London and Montréal all the time, and productions run in both. The work holds to the same standard wherever it lands.
Commercial photography, directed from brief to cut →Start a campaign
Tell me what the campaign needs. I will direct from there.
Send the brief, the brand book, the rough timing, and where the work will run. I will reply within one business day with a direction read and a clear next step.
Or write directly: nico@nicolasabou.com