Wealthsimple

Wealthsimple gathered its Montreal community at Crew Collective & Café, the former Royal Bank hall in Old Montreal. Shot with The Mint Agency.

The room does a lot of the work: vaulted ceilings, arched windows, gold detail on stone. I shot the crowd inside it, the conversations and the scale of the space in the same frame, so the brand reads as at home in a landmark.

The set shipped for Wealthsimple and the agency's channels, a community event photographed like a place people wanted to be.