Wealthsimple

Wealthsimple took its Premium event series into the former Royal Bank banking hall in Old Montréal, with the Soul Station Orchestra playing under the vaulted ceilings. The room carried its own line on the wall: you're looking premium. The brief asked for members in the space and the branded detail in their hands. The set had to work as stories, as feed, and later as landing pages, so I shot every setup in three orientations.