Lululemon St-Bruno

St-Bruno was one of the first stores in Canada to open on lululemon's new store concept. The brand sent its own multi-zone photography guide ahead of the shoot, and the store had to meet that standard before the doors opened. I read it, walked the room with the store opening lead, and scoped the day around what the guide asked for. Then I shot the storefront straight on, the legging wall as a colour system, and the warm wood of the fitting rooms. Everything went back in two formats the next day. They booked the next Quebec opening off it.