Jade x Uniqlo

Intent
Uniqlo marked its Royalmount opening with three graphics made for Montréal alone, and Jade Lachine's Orange Julep tee was one of them.
Uniqlo opened its Royalmount store with three graphics made for Montréal alone, printed on t-shirts and totes: the Orange Julep, La Banquise, Bernie Beigne. Jade Lachine drew the Orange Julep. I photographed her with the shirt, portrait first and the graphic close, so the design reads as hers rather than as merchandise.
Photography01
2024






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