Atelier Talule

Atelier Talule — Atelier Talule - packaging suite still life

Intent

Three generations of jewelry craft, and a daughter's brand built to stand on its own.

Tala grew up in the workshop where her father used to build championship rings. At 17, she set out to build a brand for the audience the house had never served. I sat with the family to map where each brand lived, and anchored the concept on jewelry as a companion through every stage of womanhood. The identity followed, down to a jasmine isotype drawn for the family's Damascene roots, held in a 45 page brandbook.

Brand Strategy01
Visual Identity02
Brand Book03

2025

Atelier Talule — Atelier Talule - wordmark over the two portraits
Atelier Talule — Atelier Talule - leather piece over the Damascus map
Atelier Talule — Atelier Talule - pattern and stamp card
Atelier Talule — Atelier Talule - everyday ritual print
Atelier Talule — Atelier Talule - rings worn, hands crossed
Atelier Talule — Atelier Talule - brand book, roots to expression
Atelier Talule — Atelier Talule - jasmine isotype on forest green
Atelier Talule — Atelier Talule - script wordmark over orchid
Atelier Talule — Atelier Talule - brand book, the social grid
Atelier Talule — Atelier Talule - brand book, Atelier life

Results

What the work shipped.

  • 45 pages

    01

    the brand book

    Logo suite, typography, palette, patterns, and application, printed and in use.

  • 2

    02

    generations mapped

    The family's brands sat with the family, each given its own ground.

Éducation Élite
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