Atelier Talule

Tala grew up in the workshop where her father used to build championship rings. At 17, she set out to build a brand for the audience the house had never served. I built the strategy from zero. I sat with the family to map where each brand lived, gave the two entities their own ground, and anchored the concept on jewelry as a companion through every stage of womanhood. The brand followed from that thinking: the positioning, the visual identity down to a jasmine isotype drawn for the family's Damascene roots, the brand system and the social media guidelines. A whole brand universe her team can run, from the first post to the packaging.