Éducation Élite

Éducation Élite is a continuing-education platform for therapists, built by a practicing clinician. Courses sold and the Ordre des psychologues referred students, but the brand carried none of it. Four workshops set the core, the audience and the voice, and produced the positioning and the name. Then the identity to carry it: a 32 page brand book, a course UI, a website rebuilt to convert, and a brand film.