Éducation Élite
Intent
The name promised elite. Strategy, naming and a full identity made it read true at first glance.
Éducation Élite is a continuing-education platform for therapists, built by a practicing clinician. Courses sold and the Ordre des psychologues referred students, but the brand carried none of it. Four workshops set the core, the audience and the voice, and produced the positioning and the name. Then the brand to carry it: the identity, the course interface, the website rebuilt to convert, the app icon, the welcome kit and a brand film. One brand the platform runs on every surface a student meets.
2025
Results
What the work shipped.
4
01strategy workshops
In person with the founder, tested against customer interviews.
Every surface
02one brand across the platform
Website, course interface, app icon, welcome kit, ads and the brand film, held in a 32 page brand book.
Proud
03a graduate's first words
Asked how the program felt, a graduate reached for the positioning's own words unprompted.
