Dr.Bita · House of Brands
Intent
One practice grew into three brands. I built the architecture that holds them together.
One psychologist, three growing brands: a clinical practice, an education platform for therapists, and her own name. Each had momentum, and nothing said how they fit together. Handled separately, they would have argued with each other. I mapped the house, defined what each brand owns, and extended one strategic root across all of it: a 50 page brand guide for the clinic, positioning, website copy, social guidelines. Eighteen months in, the partnership continues.
“Seeing our mission statement applied to every page truly brought a smile to me. I want to see the continuity of that. It is a different thing.”
2024–2026
Results
What the work shipped.
3
01brands, one architecture
A clinic, an education platform, and a personal brand, each knowing what it owns.
50 pages
02the clinic brand guide
Positioning, colours, type, website copy and social guidelines.
18 months
03and ongoing
The partnership continues, because the architecture holds.
