Bank of Montreal
Brand Strategy Lead · Visuals & Design by Signifly
Intent
The business-banking redesign that earned a Red Dot, the first bank in Canada and the US to win the category.
Online Business Banking is the platform BMO's business clients run on. As strategy lead, I led three weeks of research with small and medium-sized business owners and distilled four core needs, pressure-tested in a three-day workshop with BMO executives in Toronto. That became the methodology the whole redesign ran on. The platform earned a Red Dot: Design Concept 2024, the first bank in Canada and the US to win the category, and launched to 83% subscriber satisfaction.
“Nicolas was thoughtful, contributed valuable insights, and an excellent communicator. I would not hesitate to work with Nicolas again if the opportunity arises in future!”
2022–2024
Results
What the work shipped.
Red Dot
01Design Concept 2024
The first bank in Canada and the US to win the category.
83%
02subscriber satisfaction
At launch.
53%
03faster cycles
Design-to-development, on the sprint methodology the strategy set.
3 weeks
04of owner research
Small and medium-sized business research behind the four core needs.
