Campaigns

Every project starts with a creative brief. I align on the story, the audience, and the visual direction before anything is shot. Deliverables typically include art-directed photography, on-set creative direction, and post-production. Most brand shoots are half-day or full-day sessions.

Most commercial photographers execute a brief they receive. I direct the entire visual narrative, from pre-production planning through post-production. The difference is strategic thinking built into every frame. The result is content that carries a message, not just images that look polished.

Consumer brands, luxury houses, hospitality, and lifestyle companies that need their campaigns to feel intentional. Recent projects include American Express at the Canadian Grand Prix, TAG Heuer product launches, and Sephora seasonal campaigns.

Pre-production planning, on-site creative direction, photography, and post-production editing. Video can be added to any shoot. Equipment, lighting, and digital delivery are included in every project.

Yes. Several projects come through agency producers and marketing teams who need a creative director they can trust with high-visibility brand content.