Michael Kors x
Elle Québec
Michael Kors opened their new lifestyle boutique at Royalmount in Montreal, alongside Louis Vuitton, Gucci, and Tiffany. Elle Québec partnered on the opening event. I directed the photography.
Beyond standard event coverage, I directed individual editorial portraits with each influencer inside the store. Styled against the boutique interior, each portrait was shot as a standalone fashion image. The result was a content package that served both the event recap and a full editorial feature in Elle Québec.
60+ edited images delivered within 24 hours.
DESCRIPTION:
RESULTS:
Full editorial feature published in Elle Québec covering the boutique opening with directed influencer portraits
Content shared across Michael Kors and Elle Québec's social channels including Instagram and Facebook
60+ images delivered within 24 hours for immediate press and social deployment
SERVICES:
Photography / Creative Direction
