DivaCup
Brand Strategy Lead · Visuals & Design by Signifly
Intent
The rebrand that took DivaCup to DIVA, the conscious cycle care partner, and lifted sales more than 150%.
DIVA makes the original DivaCup, and the company was moving past a single product into full cycle care. The brand had to move with it. As Head of Strategy, North America, I led the strategy behind the rebrand: DivaCup became DIVA, positioned as the conscious cycle care partner. A new identity and voice followed the positioning, and several regional sites were consolidated into one e-commerce platform. Sales lifted more than 150% following the rebrand.
Brand Strategy01
Positioning02
Rebrand03
2023
Results
What the work shipped.
150%+
01sales lift
Following the rebrand.
One
02e-commerce platform
Several regional sites consolidated into one.
0Loading